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home about europeanseo.org oscar carreras sandoval, international seo consultant contact me subscribe multilingual seo – seo in europe by an international seo specialist tips and information about multilingual european search engine marketing multilingual seo best practices – website geolocation by oskarokupa on june 19, 2011 the usual question i get asked when someone was to undertake a truly international web project is how to be truly global. are there any multilingual seo guidelines to follow? what are the multilingual search best practices? from my experience, both in-house and on the agency side, there is not one-strategy-fits-all multilingual seo standards . the question that usually arises is: how to be truly global? in my mind, there are a number of things you can do to internationalise your business through the web. these are some ideas: create a multi language website and undertake a thorough process of multilingual seo launch an international ppc campaign with or without localised landing pages lay out a global pr strategy by using native agencies or liaising with a multinational firm tie all up with a good global analytics package, that can support different character sets however, if someone were to ask me for a simple “step by step” tutorial on multilingual seo , to get things started quickly, i would go down to the basics. without having nailed down these basis, any other, more sophisticated endeavours can be futile otherwise. so let’s get started with that: website geolocation in order to target a specific market in a specific language the site needs to be deemed local enough by the search engines. google and other search engines have been giving us some tools lately that help to overcome this issue, however the signals that these tools provide might not be strong enough for a site to rank in a local version of the search engine. the website geolocalisation checklist would be: country specific local domains terminations (tlds). local domain terminations are a very strong signal to indicate that a site is targeted to a particular national audience. matt cutts recently created a video where he explains what i knew all along: cctlds are the strongest signal for rankings in local search engines. define geographic location via google webmaster tools . one of the most effective of the geotargeting tools i was mentioning above, could be to set up geographic location on webmaster tools. this will give google a strong signal about whatyour target audience is. however, this only applies to google, neglecting the local search engines that sometimes have big share markets. the russian search engine yandex, http://webmaster.yandex.com/, and baidu http://open.baidu.com/, the chinese main search engine, both have similar tools. local hosting. there is little evidence to prove that hosting a site in the target country helps to improve rankings for those local versions of the search engines. if the web page domain is a neutral tlds (.com, .org, etc) and the site hasn’t set up a geographic location on google webmaster tools, search engines might ip reverse lookup the site to find out what the server location is and hence determine geographic bias. however, in my experience i have never seen any particular advantage that would justify the, sometimes, huge cost that entails. country specific inbound linking campaign and pr. in my experience, all the previous signals can be surpassed by a healthy local link profile . reason being, that is the signal which is more difficult to manipulate and shape. in order to get links from local tlds to your new localised site you will need the assistance of a local link expert or to be able to engage in a pr campaign that will attract links naturally. some foreign markets are not very sophisticated at seo and it could be difficult to get links. a local pr strategy can help but always trying to go beyond just sending press releases through local wires. there is a need to create content with optimised localised text, syndicate to local image and video news , tap blogs and forums , etc. for all this, you will need a native speaker to help you. these are some of the most significant signals that google and other search engines will look at when it comes down to determine local intent for a particular site. as part of these multilingual seo best practices series , we will talk about optimising multilingual templates and undertaking local pr and link building campaigns. { comments on this entry are closed } international seo consultancy by oskarokupa on june 19, 2011 in an increasingly global world, to be able to reach audiences in different countries in their own languages it is a recipe to succeed. multinational companies are investing a lot of money in building international teams that can cater for the needs of their customers worldwide. one of the best ways to reach these audiences it is through the internet. multilingual search engine optimisation is a discipline that will allow your company to build a business on the internet and connect with the customers at the moment they are in need of your services, in their own languages! no need for expensive media buys, intermediaries, tv advertising in foreign countries… multilingual seo international search is the field that studies the different behaviour patterns of different cultures when it comes down to search on the web. just by creating multilingual websites and following a some pieces of advise you can be making money worlwide without the need for expensive international marketing campaigns. { comments on this entry are closed } multilingual seo services – how to identify the scammers january 22, 2009 last year there was a big controversy about what qualifies as advanced seo. this is not the aim of this post but in my opinion social media marketing, high level information retrieval understanding, analytics based seo analysis, local and mobile search and ultimately international seo are the cornerstones of advanced search marketing. as in any [...] read the full article → how to overcome multilingual seo hurdles july 28, 2011 when it comes down to run multilingual sites a number of issues arise. you need to have a truly multinational staff to be able to deal with all the intricacies that international marketing, local internet legislation or simply cultural nuances, come with it. being organised is key, so there are three initial steps to take [...] read the full article → top 10 tips in other online marketing channels – distilled pro seminar london october 26, 2010 email marketing.top 10 tips of how email can help seo: people share content with email, much more than social media (80%). make friends with the crm guys (if you are reading, you know who you are : ) ). make capturing email addresses a priority identify social media, users and influencers target social end user [...] read the full article → competition analysis – distilled pro seo seminar october 26, 2010 sam crocker did deliver a great presentation at smx advanced, looking forward to this one. why, competition analysis? defence vs offence axis. monitor serps, replicate competitor links, get a link from competitors, etc the goal: leadership and defend what you have but the attack is how you win competitor stalking. yahoo pipes. using feeds and [...] read the full article → sexy reports – distilled pro seminar london october 26, 2010 will crtichlow talks about one of my favourite topics, reports and data visualization. so, what is the point of reports? to find answers to cause change to build a relationship finding answers. reports to find solutions to problems. digging into data and showing actionable insight is the sexyest thing in a report. ranking reports are [...] read the full article → succesfully market content for links – distilled pro seminar london october 26, 2010 wiep talks about advanced link building in the pro seminar in london. how: how to build relevance how to get unpaid links that comp

URL analysis for europeanseo.org

http://europeanseo.org/category/multilingual-matters/
http://europeanseo.org/multilingual-seo/how-to-rank-top-10-in-google-for-davide-corradi-in-less-than-24-hours/
http://europeanseo.org/uncategorized/international-seo-consultancy/
http://europeanseo.org/feed/
http://europeanseo.org/category/multilingual-social-media/
http://europeanseo.org/multilingual-matters/first-for-davide-corradi-in-both-google-com-and-google-co-uk/
http://europeanseo.org/multilingual-seo/competition-analysis-distilled-pro-seo-seminar/
http://europeanseo.org/category/multilingual-seo/
http://europeanseo.org/multilingual-link-building/link-analysis-for-multilingual-seo-campaigns/
http://europeanseo.org/multilingual-seo/multilingual-seo-services/
http://europeanseo.org/category/multilingual-link-building/
http://europeanseo.org/multilingual-link-building/succesfully-market-content-for-links-distilled-pro-seminar-london/
http://europeanseo.org/multilingual-seo/top-10-tips-in-other-online-marketing-channels-distilled-pro-seminar-london/
http://europeanseo.org/oscar-carreras-sandoval-international-seo-consultant/
http://europeanseo.org/wp-content/uploads/2011/06/yandex-webmaster-tools.gif
adrianland.co.uk
musicpsychology.co.uk

Whois Information

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WHOIS LIMIT EXCEEDED - SEE WWW.PIR.ORG/WHOIS FOR DETAILS

  REFERRER http://www.pir.org/

  REGISTRAR Public Interest Registry

SERVERS

  SERVER org.whois-servers.net

  ARGS europeanseo.org

  PORT 43

  TYPE domain

  REGISTERED unknown

DOMAIN

  NAME europeanseo.org

NSERVER

  NS1049.HOSTGATOR.COM 50.87.144.54

  NS1050.HOSTGATOR.COM 50.87.150.149

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